• Celebrity Brand, Hidden Crown to Join Beauty Industry Group

    Celebrity Brand, Hidden Crown to Join Beauty Industry Group Salt Lake City, UT - September 21, 2018— Beauty Industry Group (BIG), along with Gauge Capital, announced today that Hidden Crown has joined the BIG family of brands. Hidden Crown was started in 2013 by Shelley Goodstein and has garnered worldwide attention for its easy to use, ready to wear hair extensions being worn by celebrities and influencers such as Khloé Kardashian, Hailey Baldwin and Ig...
  • HALOCOUTURE® launches: HALO® PRO Extensions

    HALOCOUTURE® launches: HALO® PRO Extensions HALOCOUTURE® is well known in the beauty industry for luxurious hair and has been a leader in innovative product design. The 2016 launch of the Balayage HALO® and Tape-In Extension Collection has continued to be a huge success. Now HALOCOUTURE® is excited to introduce HALO® PRO Extensions, a new brand of professional hair extensions sold exclusively to independent distributors in the professional space. HALO® P...
  • Luxy Hair to Join the Beauty Industry Group Family of Brands

    Luxy Hair to Join the Beauty Industry Group Family of Brands Salt Lake City, UT - December 19, 2018— Beauty Industry Group (BIG) announced today that they have purchased Luxy Hair, a leading DIY hair extension consumer brand based out of Toronto, Canada. “I’ve watched Luxy grow and build over the last several years and have always been impressed with their clear and concise mission and the way they take that to market. The entire company has been built o...
  • Beauty Industry Group Announces Acquisition of Category Maker

    Beauty Industry Group Announces Acquisition of Category Maker, HALOCOUTURE Salt Lake City, UT - July 23, 2018— Beauty Industry Group (BIG), along with Gauge Capital, announced today that they have purchased the assets of HALOCOUTURE, the category creator of the popular Halo hair extension system. “We have long admired the HALOCOUTURE team for what they have accomplished over the past 8 years. From the early days of hand-sewing Halo products in the garage...
  • Beauty Industry Group Announces New Board Members

    Beauty Industry Group Announces New Board Members Beauty Industry Group (“BIG”), a leader in professionally-installed hair extensions and lash growth products, is proud to announce the addition of two outside members to its Board of Directors. Michaeline DeJoria Heydari, Vice Chairman at John Paul Mitchell Systems, and John Golliher, Former Chairman of Beauty Systems Group, have both accepted invitations to serve alongside the current board members and w...
  • Allure Features 3 BIG Brands

    Allure Features 3 BIG Brands July 2017 - Allure featured three BIG brands in an article titled, “The 10 Best Tape-In Hair Extensions & Why They Work for Everyone.” Babe, Donna Bella, and Hotheads were each listed among top brands to choose from for those seeking professional hair extensions. The article shared the exciting benefits of professional Tape-In Hair Extensions, highlighting the natural look and easy care and removal. Most importantly, they...